What products or services do you offer.
Are they high-end, helpful, friendly, techy or earthy. Also, would you like your name to be in capitals letters or lower case. They complete the questions and send it back to you.
Even make it bold if you can. The team knows the contact info and the project scope, but what about budget, deadlines and competition. Twitter Profile Brand Extension: Some clients hate certain features. How did they get started in this business.
Very few directors have created female characters with such integrity and strength. Try to visualize the primary target audience based on how they are described above.
Assuming their customers are young, hip professionals is probably right on. The team knows what the overall project is, who the audience is and what their strengths are. Missing details can lead to a design that misses the mark.
The perfect design you envision in your head. Coffee Supreme is earthy, mellow and rustic. This part is of the brief is incredibly important if you have added certain style specifications.
If you think your logo could pull off a similar style of another brand, send them over in your brief.
What is the project. Have fun answering the questions and remember, provide as much detail as possible. Look for photos that illustrate their perfect customer. Design 2 or 3 and pick the best one.
Competitors Who are the main competitors you are up against. You have a face to face meeting or skype, google hangouts with the client to talk about the Discovery and their pain points. If the designer is a professional they may advise of other design ideas that will work.
The copy and pictures used in a design are as crucial as the design itself and you should clearly state who is going to be providing the copy and pictures if needed.
How can they use that as part of their marketing. This will help you figure out the tone of the design pieces.
How to Write a Logo Design Brief in 10 Simple Steps What is a logo design brief? A logo design brief is a document that describes your business and brand, laying out objectives and challenges for your designer to solve. A designers guide to creating a logo design brief by Ian Paget on 08/02/ in Logo Design Unless you plan to create your own projects and work for yourself, in almost all cases when designing a logo you will need to work with other people.
My Logo Design Brief in a One Page PDF I get a lot of people filling in my logo design brief with junk copy just so they can get a sense of what questions are spread out over the five pages. This actually bothers me for a few reasons, but the main one is the sense of disappointment I feel immediately after being excited at thinking another job.
A design brief is a written explanation - given to a designer - outlining the aims, objectives and milestones of a design project. A thorough and articulate design brief is a critical part of the design process. A designers guide to creating a logo design brief by Ian Paget on 08/02/ in Logo Design Unless you plan to create your own projects and work for yourself, in almost all cases when designing a logo you will need to work with other people.
A logo design brief is a document that provides a designer all of the information needed to create a logo for you. It commonly outlines fundamental information about the business, the desired design style, the project timing and the budget.How to write a design brief for logo